Archive Page 2

29
Oct
09

proper professional face paints are safe cosmetics

There has been a flurry of media coverage over the last couple of days about the safety of various brands of face paints and cosmetics.  The Daily Green – The Consumer’s Guide to the Green Revolution,  published an article on a “report” released by The Campaign for Safe Cosmetics on the levels of contaminants in several brands of face paints.  This group has an agenda and their posts and the study they have released is skewed and misleading.  Even the animal rights group PETA is critical of this organization!

Unfortunately, this rather biased report was picked up by the media and has garnered a lot of attention on the news given that Halloween is this weekend and people are considering wearing make-up and face paints or putting them on their children.

The major professional brands that this group names are responding, but as is usual in cases like this, the sane and responsible responses from the experts will get little coverage in the media.

This group’s opening statement in their post is “Some children’s face paints are laced with undisclosed heavy metals that are known to be both acutely poisonous and to cause long-term health problems, ranging from skin sensitivity and brain damage.“  Alarmist? You bet!  That is their intent.

What they don’t say is that the levels are so far below the allowable amounts that they aren’t required to be noted on the label.  And most of these trace amounts end up there as they are contained in the pigments.  In the US the FDA has approved all of these ingredients and they are considered SAFE for use for cosmetic purposes.  There is no more of these contaminants in face paints than there is in regular retail beauty cosmetics.

Ben Nye Company issued the following statement (they are one of the brands that was “tested” by this group):

Ben Nye Makeup  has been committed to the highest standards of product

quality and safety for over 42 years.  We adhere to responsible

manufacturing procedures to meet the rigorous safety standards set by

the U.S. Food and Drug Administration (FDA).

Several reputable organizations and experts have issued opinions

regarding lead in cosmetics.  As the CTFA states below, lead is

unavoidable.  It is present in our environment, in foods that we eat

and even in water that we drink.  There is no conclusive evidence to

confirm how much lead is actually absorbed through contact with

cosmetics.  Further, there is not one single recorded case in U.S.

medical literature substantiating lead poisoning through cosmetic use

(SNOPES, NOVEMBER 2008).

CTFA Statement Re: Lead and Cosmetics (from the CTFA Website)

It is impossible to live in a lead-free world. Lead is ubiquitous in

the environment. It is in the air, water, soil, in short, it is

unavoidable. However, compared to the amount of lead a person would

ingest from eating and drinking ordinary foods, the amount expected

from the use of cosmetics would be extremely small.

Under the Food, Drug, and Cosmetic Act, the Food and Drug

Administration (FDA) has the responsibility to take action if it finds

a product to be unsafe and has abundant legal authority to do so.

Cosmetics are safe products that millions of consumers use and enjoy

every day. It is alarmist and irresponsible to suggest otherwise.

Below are links to websites with useful information that specifically

address and invalidate the concern that lead content in responsibly

manufactured cosmetics are at hazardous levels.

www.cosmeticsinfo.org/HBI/31

www.fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm137224.htm#at/

Daily Green article goes on to recommended making your own face paints from ingredients like toothpaste, mashed avocado, raspberries, turmeric, squid ink, food colouring… yeah right.  Do YOU want to wear a goop of mashed up fruit and spices on YOUR face?  I think not!!

Many of the ingredients they suggest either 1) stain, 2) sting, 3) trigger allergic reactions – people DO have food allergies 4) smell, 5) discolour with oxidization (have you seen what happens to avocado?)

Snazaroo USA Inc.  issued a statement pending a corporate release from the parent company.  Here is a link to the statement by Gary Cole, the owner of Snazaroo USA Inc.  

Snazaroo USA Inc. Statement

And here is a statement from the Personal Care Products Council pertaining to this issue:

Personal Care Products Council Statement

Personally, I want to reassure my clients and everyone else that I use ONLY products that have been approved for cosmetic use.  This means that they have been tested and meet the guidelines of the various regulatory bodies in the countries they are being sold in to be applied specifically on live human skin!

Every product I use and apply to you or your child I also apply to myself and my family.  I have no doubts as to their safety.

Snazaroo in particular has met the requirements of the Child Toy Safety Rating.  The latest tests were done in 2008 in the United Kingdom.

Reputable brands of cosmetic face paints such as Ben Nye, Snazaroo, Mehron, Fardel, Grimas, Kryolan, Wolfe Face Art & FX, all meet the standards for cosmetics.

But you do need to be aware that all items that are being sold as “make-up” or “face paints” particularly around Halloween do not necessarily meet those standards.  Check the package carefully, read the warning labels and country of origin… if the product says “not for children under 8 years” or “do not use near the eyes” you may want to reconsider using them on your child.

Look for the notations that state the product is “FDA Compliant” or that it has the emblem of the regulatory body of your country’s authority on it signifying it is “approved” for cosmetic use.

Recent recalls of “face paints” were for products made in China and were not being sold by reputable cosmetic retailers.  So be aware of what you are buying and make sure that you read the labels!!

AssortedKit

27
Oct
09

Media Relations for Face Painters

As a face painter, body painter and make-up artist it is always great to see photographs of your work in the newspaper or on the local television news.  But it is even nicer when you are mentioned by name.

Local reporters usually attend events in the community where you will be face painting and often use photographs of cute face painted children to illustrate stories covering the event, typically with no mention of who did the painting.

How do you get your name to accompany the photographs?  Make sure that the local media know who you are!  Introduce yourself to them by doing the following:

Compile a list of media contacts – get their names, titles, contact information, email addresses and create a mailing list.  You can find this all on the internet for most media outlets and publications.  Most newspapers, televisions stations, magazines and other publications have websites and they always list all their editorial staff and include email addresses for them so it is quite easy to get this information.  Don’t forget on-line publications too!  E-zines, internet newsletters and local bloggers can be useful resources as well so include their contact information on your list.

Periodically check your list and confirm the information on it – keep it up-to-date as names of staff change regularly at newspapers and television stations.  You want to be as accurate as possible when sending material to them.  Remember, you like it when they get your name right… so it follows they like it when we get theirs correct too!

Create a “press kit” to send to all the media outlets in your area. 

A general purpose press kit typically would be a presentation folder that contains:

-          A personal letter of introduction

-          Your biography/resume

-          Services offered

-          Past Client/Event list and upcoming events

-          Photos of your work (suitable for publication with proper releases) in digital form (on a CD)

-          Contact information

-          Some business cards

Make it attractive and professional looking.  Use a good quality presentation folder (the type with the pockets) or have some custom made with your business name and logo.  You can personalize generic folders with full-size printed labels that you attach to the folder cover.

You can also create a digital press kit that can be attached to emails rather than a mailed/hand-delivered version.  This is less expensive as you do not have the cost of the folders and CDs to send out.

You decide which to use – I use a combination of both hard copy and email.

Send out your press kits – address it to the Editor, or to the Entertainment or Living Editor (you can send each of them a kit if you have the resources available) of every newspaper and periodical in your area, as well as to the local television and cable stations.  You can also send them to your local radio stations.  If you are aware of marketing and promotion companies in your area you can also send them a kit too.

The press kits serve the purpose of informing the media about you and your services and also lets potential clients know about you – this is why sending them to marketing and promotion firms is a good thing to do too.

Keep the media informed – when you are doing a high profile event send out a “Press/Media Release”.  Use this release to remind them of your business and where you will be and what you will be doing.  If you have or will be doing something interesting or significant such as attending an international conference, a workshop, won an award, published a book, doing a high profile public event locally, etc. send out a press release.

A press release is usually brief no more than one page, and contains the date, your contact information, a title/headline and a brief summary of the information listing all the key points of interest.  The purpose of the press release is to provide the basic information and catch the attention of the media.  You want them to then contact you for further details to flesh out the story you have provided.

Also, when there is something major happening and you have an “expert” opinion or advice to be given take the opportunity to submit it to the media.  Write a brief article or proposal and submit it to the local newspaper or magazine publisher – an example would be an article on how to paint a game face for the gold medal hockey game using easily obtained supplies, or, where to find safe Halloween make-up locally… give them ideas they can tie into other local interests or businesses.

For certain events or activities you can customize your media kit and include event specific information and photographs and specifically invite them to attend if you feel it important.

If you don’t let the media know about what is happening they can’t report on it.

If you want to be known to the local media it is up to you to be sure that they have your information.  Try to meet them in person, introduce yourself to photographers you see taking photographs at events, give them your card.  If they get to know you personally it is more likely that your name will be mentioned in their articles and photograph captions.

© Shannon Fennell 2009

www.shannonfennell.com

www.facepaintingproducts.com

For more information about marketing and the business of face painting check out my e-book The Business of Face Painting .

pressclipping

25
Oct
09

How I spent my Saturday

I had a really great day yesterday.  I painted for four hours at an arts and craft fair in a neighbouring town.  Not hugely busy but nice as I got to be a little more creative with the designs…

Painted a couple of the models from my book.  Didn’t recognize the boys – it has been over two years since I saw them!!  The older one is the lion on the cover and the younger  brother was the monkey and the pirate.

Bought myself some peacock feathers from one of the vendors – $3 per feather.  Last time I saw someone around here selling them they were asking $5 each.

Then last night I painted at a birthday party.  So what’s so exciting about that you ask?  Well, I was booked by a gal I know from the theatre to face paint at a surprize party she was throwing for her friend  (I think they said he was 30?)

The party had a theme of Rock N’Roll and everyone was going to dress up I was told… so, I printed off some photos of Kiss, Motley Crue, Twisted Sister, Adam Ant and David Bowie (you need to get these things right you know!)

It was the most fun I’ve had painting at a birthday party!!  EVERYONE got a full face painting!  I did the birthday boy with Gene Simmons Kiss face, the hostess got a skull – but, not just the usual, it was a copy of the skull on her shirt – very cool skull with a glitter flame pattern on the brow done in silver liquid bling, a zombie with cut throat, a Joker (Heath Ledger version), a full face tribal on a gold base, a full face spider mask in greens, a rocker chic in UV pink/golds and red liquid bling, a variation on the starchild kiss make-up, a white abstract face and neck design with lots of glitter, and Optimus Prime!

The funniest thing was Becky’s dog “Smalls” (I have no idea why that is his name) who is a sweetie, decided that my bucket of water for my used sponges was HIS.  He squeezed between my legs to get to the bucket when I sat it on the floor to drop my used sponges into while I worked (I was setup in a tight corner behind the couch, in front of the piano and using about 8 inches along the edge of a table that also held a computer!) I pushed him away, and then forgot about him.

I painted my first few faces, then, looked down… bucket was there but… no sponges?  I  went blank for a second and though “did I use any sponges yet?”  But, the water was coloured.. so I must have dropped some in there?

So I looked over the other direction… there were the sponges!!  And a trail of murky water leading to them!  Smalls had removed all the sponges from “his” bucket!!  lol  Needless to say… I let him keep them!

And… as usual (duh!) I forgot my camera.  I’ve asked the hostess to send me some cause they really were nice paintings!

After I finished packing up my kit I was invited to stay and play games… we split into teams and they had to come up with names for the teams.  Optimus’ team was ”the Autobots” and the other team that I actually ended up on was … sigh… the “Megan Foxes”… I suggested ”the Decepticons”…

When I left the Megan Foxes were leading by 11 points!

And at work I was told that the store wants to hire me again this Halloween to paint staff… I just have to let the  marketing manager know what times I can attend.  So that is Halloween Day completely booked solid now from 8 a.m. till 10 p.m.

So far the most popular request for Halloween is Zombies…

20
Oct
09

going batty

In keeping with the Halloween theme today’s topic is bats… lovely things bats.  They are mammals… often actually quite cute and fuzzy… except for the blood sucking vampire variety!  :)

Bats can eat almost 600 bugs in one hour!!  I like that!  Anything that will eat mosquitos is elevated to “hero” in my book!

Bats in various forms are also very popular face painting designs at all times of the year.  Bat Masks, Bat Signals, Bats in the form of Vampires… they all come up all the time as requests.

Bats was the theme of one of my designs for the US Body Painting Festival in 2007 (I placed Second in Sponge and Brush) – there are more photos on my website of this painting.

BatBody

The usual bat face paintings are more like these:

bats

You’re sure to get asked to paint a Bat at this time of year!

15
Oct
09

the big cats

Big cats are always popular and at Halloween is no exception.   Whether it is painting a little tyke like a lion to match his costume or a young lady to match her sexy leopard print dress and gloves, the  big cats are always a big hit.

The Tiger (which I covered in my post on June 20th) is number one, but the Lion, Leopard and Cheetah are almost as popular for both face and body designs.

Something I have noticed over the years is that often, in face painting, the cats seem to get confused.  Children ask for a lion, but they actually mean tiger … After a couple of rather surprized kids looked in the mirror at a lion and said to me “I said a LION!!”  I’ve learned to ask “you mean the orange one with the stripes?” The answer is usually yes! 

And lots of painters have leopard and cheetahs somewhat mingled… the facial markings are the biggest thing that is different and that gets mixed up.

I always tell my students to look at photo of real animals, not just other face paintings – that way they can check the details for themselves.

I created this Big Cat Comparison to use in my workshops as an aid when painting the big cats… Seeing that Halloween is rapidly approaching it may be useful to people!

bigcatchart

12
Oct
09

today’s post brought to you by the colour orange

I’ve been wondering why orange and black are THE colours for Halloween…

So I did some research and found out… that no one knows for sure really.

There are some who say it originated with the Celts who used orange which was the colour of autumn and of ripe pumpkins symbolizing the harvest and black was the colour of mystery, the night and death – Halloween being a festival of the dead.

Apparently the Druids started the observance sometime between 1000 and 100 BCE to mark the end of the year when Baal, the Celtic God of Spring and Summer ended his reign and Samhain, the Lord of the Dead, began his.  Samhain was pronounced Sah-ween.

They believed that at this time of year that the portals to the other worlds were open and that the spirits of the dead and divine beings could move amongst them and potentially be dangerous.  Human sacrifices were made to appease these spirits – you’ ve heard of The Wicker Man?  That was how these sacrifices were made.

The day of November 1, which started at sunset October 31, was when the souls of the departed ancestors would visit the homes of their descendents and partake of the offerings left out for them – trick or treat anyone? 

The Celts also believed that those who died the previous year had been transformed into animals so they would dress up as animals themselves to welcome the dead and parade through the streets leading the spirits out of town.

The Roman influences in Britain banned human sacrifices and introduced some of their harvest traditions like bobbing for apples.

Centuries later Pope Gregory III moved a Christian observance of All Saint’s Day from May to November 1 in an effort to “de-paganize” the celebrations of All Hallows’ Eve.  Churches would hold pageants where people dressed up as saints and demons.

So Sah-ween became All Hallows’ Eve which over the years changed to All Hallow’s E’en to become simply Hallowe’en.

And I learned all that and still only have a guess that the colours of orange and black come from the harvest colours and the colour of death… which makes total sense.

Halloween4pics

10
Oct
09

zombie spotted driving the streets of Grande Prairie!

 

 

They can drive!!!

They can drive!!!

Had problems with getting into the blog last night… and ran out of time to get the directions written to accompany the step-by-step photos… but here it is now!

My model Naomi is great… she came over during a break in her split shift and then went back to work as a Zombie… she works with kids (were they in for a thrill or what?!).  Her teeth are way too nice for a real Zombie…

Here is the step-by-step for how I created this:

ZombieSBSsmalldpi

09
Oct
09

Will post a zombie later today!

I’ve managed to get a model today so will be getting step-by-step photos done for basic zombie make-up… check back later this evening!

04
Oct
09

Halloween Ideas

For Halloween every year I take appointments to do face painting or make-up.   This way I can stay in my location and have the clients come to me… I have all my supplies and equipment available for special requests, and don’t have to lug kit around.

I have a price schedule based on age – Adult, Teen (13-17 years), and Child (3-12 years) – and blood, special effects, body painting and hair are extra charge based on what is required.

For kids I typically facepaint them to match their costumes which they come to the appointment wearing.  Adults and teens sometimes show up in regular clothing as their costumes are bulky or their appointment is earlier in the day than their event.  If they aren’t in costume I follow their requests for the design. 

Many times people bring friends with them to their appointments and most of the time the friends end up being painted too!

I have a studio set-up in my basement and everything is set-up for painting with a seating area for the mom’s or dad’s to wait in.

I never know exactly what I will be doing – people will tell me what they plan to be over the phone when they book the appointment but have changed their minds by the time they arrive.  It is fun and a good night for earnings.

I haven’t been out on Halloween for years though… but, I have fun creating all sorts of monsters and creatures in the basement!

Halloween Ideas - Past and Present

Halloween Ideas - Past and Present

28
Sep
09

New book NOW AVAILABLE!

My new book The Business of Face Painting is LIVE!  It is available as an e-book to download or you can order it on CD if you prefer.

Book Cover

Book Cover

It is available from www.facepaintingproducts.com.

I’ve been working on it most of this year and it is 132 pages about the business side of face painting.  There are lots of photos but it is not a how to face paint manual… that is my NEXT project!!  There are a couple of step-by-steps included at the end as a taste of what is coming in the next book.

Based on my experience in the business the book covers a lot of material from set-up to marketing to health and safety issues to resources available.  Here is the table of contents so you know what is covered in the book:

Chapter One:             Starting Out

                                    Basic Business Operations

                                    Tools of the Trade

                                    Learn How to Paint

                                    Getting Work

                                    Summary

                                    Document Templates

                                                Full Face Template – Full Face

                                                Full Face Template – two per page with notes

Chapter Two:            Money Matters

                                    Your Investment

                                    Setting Your Rates

                                    Hourly versus Pay-Per-Face

                                    Other Options for Payment

                                    Rate Sheet/Pricing Guide

                                    Travel Expenses

                                    Dealings with Requests for Donations

                                    Method of Payment

                                    Banking

                                    Getting an Accountant and Business Advice

                                    Taxes

                                    Document Templates

                                                Sample Rate Sheet

                                                Sample Letter of Agreement

                                                Sample Service Agreement

Chapter Three:         The Business Plan

                                    Document Templates

                                                Business Plan

Chapter Four:           Marketing Your Face Painting Services

                                    What is Marketing?

                                    Your Marketing Plan

                                    Creating a Brand or Corporate Image

                                    Business Cards

                                    What is Your Target Market?

                                    Soliciting Work

                                    Direct Mail Marketing on a Small Scale

                                    Using Postcards for Marketing

                                    Generating Publicity

                                    The Internet

                                    Advertising

                                    Printed Material

                                    Signage

                                    Promotional Items

                                    Keeping Your Name Out There

                                    Document Templates

                                                Your Marketing Plan Worksheet

                                                Introductory Letter for Face Painting

                                                A Sample Restaurant Letter

                                                New Year Letter

                                                Festival Email Solicitation

                                                Press Release

                                                Sample Email to Media

                                                Sample Coupon

                                                Sample Back of Flyer Coupon

                                                Sample Prize or Gift Certificate

Chapter Five:            Daily Business Operations

                                    Telephone

                                    Booking Records

                                    Scheduling

                                    Contracts

                                    Deposits and Cancellation Policies

                                    Confirmation

                                    Billing and Invoicing

                                    Bookkeeping

                                    Arrival and Departure Etiquette

                                    Client Follow-Up

                                    Workflow

                                    Office Space

                                    Your Reputation

                                    Competition

                                    Professional Courtesy and Networking

                                    Staff

                                    Agents

                                    Getting Going

                                    Document Templates

                                                Inquiry/Booking Form

                                                Invoice Form

                                                Job Quote Letter

                                                Customer Satisfaction Questionnaire

Chapter Six:              Health and Safety

                                    Insurance

                                    Incident Reports

                                    Risk Assessments

                                    Photographic and Model Releases and Permission

                                    Disclaimers

                                    Personal Safety

                                    Taking Breaks

                                    Physical Set-Up

                                    Dealing with Illness

                                    Maintaining Your Equipment

                                    Document Templates

                                                Incident Report Form

                                                Risk Assessment Form

                                                Model/Photography Release Form

Chapter Seven:          Kit and Equipment

                                    Basic Starter Kit

Chapter Eight:          Resources for Face Painters

                                    Business Information

                                    Insurance

                                    Associations and Organizations

                                    Conventions, Conferences, Festivals and Training Opportunities

                                    Online Directories and Listing Services

                                    Networking Online

                                    Face Paint Brands

                                    Tools and Equipment

                                    Signs and Printing

                                    Shop Around

Conclusion

                                    Step-By-Step Designs

                                    Penguin

                                    Cow

I’m sharing everything I know and have learned about this business in this book so hope that people will benefit from it.

To go directly to the order page go here:

www.facepaintingproducts.com

The next project is all about the Art of Face Painting… with hundreds of photos, as many step-by-steps as we can get done, practise templates, creativity and designs exercises, tips about products and tools, techniques for all sorts of effects… as you can imagine it is a massive project and we are working hard on it.  We have set ourselves a deadline of January 2010.

A Painted Family

A Painted Family

 




 

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