The Business of Face Painting is a guide for those who want to set-up a face painting business. Based on my years of industry experience as a professional make-up artist and face painter, and my background in business and marketing, I have compiled the information essential to properly set-up, operate and market your business.
Contents
Chapter One: Starting Out
Basic Business Operations – Tools of the Trade – Learn How to Paint – Getting Work – Summary – Document Templates: Full Face, Full Face X 2 with notes
Chapter Two: Money Matters
Your Investment – Setting Your Rates – Hourly versus Pay-Per-Face – Other Options for Payment – Rate Sheet/Pricing Guide – Travel Expenses – Dealing with Requests for Donations – Method of Payment – Banking – Getting an Accountant and Business Advice – Taxes – Document Templates: Sample Rate Sheet, Letter of Agreement, Service Agreement
Chapter Three: The Business Plan
Document Template: Business Plan
Chapter Four: Marketing Your Face Painting Services
What is Marketing? – Your Marketing Plan – Creating a Brand or Corporate Image – What is Your Target Market? – Soliciting Work – Direct Mail – Marketing on a Small Scale – Using Postcards for Marketing – Generating Publicity – The Internet – Advertising – Printed Material – Signage – Promotional Items – Keeping Your Name Out There – Document Templates: Your Marketing Plan Worksheet, Introductory Letter for Face Painting, Sample Restaurant Letter, New Year Letter, Festival Email Solicitation, Press Release, Sample Email to Media, Sample Coupon, Sample Flyer Coupon, Sample Prize or Gift Certificate
Chapter Five: Daily Business Operations
Telephone – Booking Records – Scheduling – Contracts - Deposits and Cancellation Policies – Confirmation – Billing and Invoicing – Bookkeeping – Arrival and Departure Etiquette – Client Follow-Up – Workflow – Office Space – Your Reputation – Competition – Professional Courtesy and Networking – Staff – Agents – Getting Going – Document Templates: Inquiry/Booking Form, Invoice Form, Job Quote Letter, Customer Satisfaction Questionnaire
Chapter Six: Health and Safety
Insurance – Incident Reports – Risk Assessments – Photographic and Model Releases and Permission – Disclaimers – Personal Safety – Taking Breaks – Physical Set-Up – Dealing with Illness – Maintaining Your Equipment – Document Templates: Incident Report Form, Risk Assessment Form, Model/Photography Release Form
Chapter Seven: Kit and Equipment
Basic Starter Kit
Chapter Eight: Resources for Face Painters
Business Information, Insurance, Associations and Organizations, Conventions, Conferences, Festivals and Training Opportunities, Online Directories and Listing Services, Networking Online, Face Paint Brands, Tools and Equipment, Signs and Printing, Shop Around
Conclusion
Step-By-Step Designs: Penguin, Cow
REVIEWS
I just wanted to share my news and thank Shannon Fennell for writing her amazing ebook: The Business of Face Painting. As a result of reading her advice-packed book I have managed to land two sweeeet gigs during the Olympic winter games here in Vancouver next week. Friends were asking me if I was doing anything to do with the games in February. But I had resigned myself to thinking that I was a year too late to possibly be considered for any of the many celebratory events going on around the Lower Mainland. Well, I got off my butt and decided to write an introductory email to the organisers of the local Torch Relay event going on when the Torch arrives here two days before games start. I based it on one of the many fabulous templates in the book. Essentially ‘cold-calling’ them for a job. Well, I get a reply the next day and they not only have booked me for 3 hours on torch day but also for a whole day on Valentines day at the 17 day festival for the games.
Thanks to Shannon’s experienced wording and advice not to work for free, I am working a high profile, once in a lifetime event that will lead to new gigs in my immediate area and new relationships with local businesses too.
Shannon, thank you also for your blog. It’s great to hear that your mum is doing better. and I love hearing about your theatrical experiences. Thank you for your all hard work. Best ebook I’ve ever bought. Can’t wait to do my first mailers and gift certificates soon (I’m donating a 2 hour FP party to be auctioned off for the local schools PAC). Best wishes to you and your mum.
Sincerely, Melanie Dawn, British Columbia, Feb 3, 2010
That’s what I love about Shannon’s book — she doesn’t tell you how to get
work for FREE…she tells you how to get work for MONEY. :) ANYBODY can figure out how to get UNPAID work…but Shannon helps you get the sweet gigs with the nice pay!! 
Cindy Trusty, Minnesota, Feb 3, 2010
Shannon’s new book is now available. 132 pages of pure business sense. I just got it and it is filled with that much need business sense that we all need especially when we are starting up. It covers everything from setting your rates to booking gigs and how to get the big company gigs. It’s pretty comprehensive. Great Job Shannon.
Jenny Henry, Maryland, USA
To order your copy go to FacePaintingProducts.com
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